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Overview of Integration Types

Emplorium offers three primary methods for connecting with your broader software ecosystem:

  1. Direct Third-Party Integrations: Pre-built connections with popular CRMs, marketing platforms, and communication tools.
  2. API-Based Integrations (Data Requests & Updates): Highly flexible custom connections to pull or push data from virtually any external system.
  3. Webhooks: Real-time event notifications sent from Emplorium to other applications.There are three main types of integrations within Emplorium:

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1. Direct Third-Party Integrations

Emplorium provides direct, out-of-the-box connections with commonly used business applications, simplifying data synchronization and workflow automation

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Supported Integrations

CRM Tools

Connect with leading CRM platforms like Salesforce and HubSpot to sync contact data, update lead statuses, and personalize conversations based on customer history.

Marketing Platforms

Integrate with Mailchimp or ActiveCampaign to trigger email campaigns, update subscriber lists, or segment users based on chat interactions.

Communication Channels

Receive internal notifications or send chat transcripts to team communication tools such as Slack and Microsoft Teams.

Automation Tools

Leverage Zapier and Make (formerly Integromat) to create powerful multi-app workflows that extend Emplorium’s capabilities across hundreds of other applications.

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How to Set Up a Direct Integration:

  1. Navigate to Integrations: From your Emplorium Dashboard, go to Settings → Integrations
  2. Choose your desired tool from the available list
  3. Authenticate using OAuth or API key (based on provider)
  4. Map fields or event triggers if required
  5. Save and activate the integration

Integration Pn

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Common Actions After Integration

Once connected, these platforms can enable:

  • Contact Data Sharing: Syncing new leads or customer updates.
  • Campaign Triggering: Initiating email sequences based on chat activity.
  • Internal Notifications: Sending alerts to team channels for specific chat events.
  • Automated Logging: Automatically pushing chat transcripts or key details to your CRM.s

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2. API-Based Integrations: Data Requests & Data Updates

Emplorium’s API-based integrations are incredibly flexible, allowing Aura AI to interact with virtually any external system capable of sending or receiving data via an API. These are configured directly within Emplorium.

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a. Data Requests (GET)

Purpose: Retrieve information from an external system based on a user’s query or a Flow’s logic. Aura AI can then present this information in the chat.

  • Use Cases:
    • Retrieve a customer’s order status from your e-commerce platform.
    • Fetch a user’s account details from your CRM.
    • Query product availability or pricing from your inventory system.
  • Configuration: Configured via Settings > For Developers > Data Request
    • You define the API endpoint URL, HTTP method (GET), and any required headers, query parameters, or body parameters.
  • Aura AI Integration: You can train Aura AI to automatically trigger specific Data Requests when certain keywords or user intents are detected in the chat.
    Example: If user says “What’s my order status?”, Aura could trigger a GET request to your order system and display the status directly in the chat.

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b. Data Updates (POST/PUT)

Purpose: Send information from Emplorium to an external system, or trigger an action in an external system. Aura AI or a Flow can initiate these updates.

  • Use Cases:
    • Update a customer’s profile in your CRM based on information collected in a chat form.
    • Submit a new support ticket to your helpdesk system.
    • Change a subscription status in your billing system.
  • Configuration: Defined via Settings > For Developers > Data Update
    • You specify the API endpoint URL, HTTP method (POST or PUT), and the structure of the payload (the data) that Emplorium will send.
  • Aura AI & Flow Integration: Data Updates can be triggered by Aura AI based on intent, or explicitly within a Flow using the “Send Data Update” block.
    Example: After collecting feedback via a form in a Flow, the Flow triggers a POST request to your survey tool’s API to record the feedback.

Data Request Pn

These API-based integrations are “AI-aware,” meaning Aura can intelligently decide which API call to make based on its understanding of the conversation’s intent.

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3. Webhooks: Event-Driven Automation

Webhooks provide a real-time, lightweight way for Emplorium to notify other applications about specific events occurring within the platform.

Webhooks are still under constructions, we’ll be adding those very soon!

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How Webhooks Work

When a predefined event happens in Emplorium (e.g., a new message, a chat is resolved), Emplorium will send an HTTP POST request to a URL you specify. This request contains a JSON payload with details about the event.

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Example Events that Can Trigger a Webhook

  • chat.new_message: A new message is sent in any chat.
  • aura.fallback_triggered: Aura AI could not confidently answer a user’s query.
  • form.submitted: A visitor submits a form through the chat widget or a Flow.
  • conversation.resolved: A chat conversation is marked as resolved by an agent.
  • kba.article_rated: A visitor rates a Knowledge Base Article. <br/> (Note: The exact event names are defined in your webhook settings.)

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Setup Steps

1

Navigate to Webhooks

Go to Settings > For Developers > Webhooks

2

Add New Webhook

Click the Add Webhook button

3

Define Endpoint URL

Enter the receiving URL where Emplorium should send the event payload. This is typically an endpoint on your own server or an automation platform like Zapier.

4

Select Events

Choose which specific Emplorium events should trigger this webhook (e.g., New Chat Message, Aura Fallback).

5

Save & Test

Save your webhook. It’s highly recommended to test it to ensure the payload is received correctly by your external system.

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Integration Use Cases

Here are some practical ways integrations amplify Emplorium’s utility:

ScenarioIntegration TypeExample
AI retrieves user CRM profileData RequestFetch from HubSpot API
AI submits support ticketData UpdateSend to Helpdesk endpoint
Notify Slack on new messageWebhookPush notification to #support channel
Trigger email campaignThird-partySync with Mailchimp tag

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Conclusion: Amplify Your Emplorium Experience

By strategically utilizing Emplorium’s integration capabilities, you can break down data silos, automate repetitive tasks, and create a truly connected customer engagement ecosystem. This allows your team to work more efficiently and deliver a highly personalized experience to every customer.

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Next Steps